Defining public relations.
The simplest way to define public relations is – the relationship between an organization and its publics. Publics can be defined as employees, clients, shareholders and the surrounding community.
PR is about building relationships. It’s a give and take between two parties while maintaining two-way communication.
If PR was described using an emotion it would be empathy. Reputation, like trust, is earned and can easily be lost. A PR professional is there to help you define your demographic, understand their needs and build a relationship that mutually benefits both parties.
No spin. No lies. No facades.
Who needs PR?
- Charities/Nonprofit Organizations
- Public figures
- Everyone who has an audience, client, employee, community or following.
What does a PR professional do?
Quite simply we are expert communicators. Our avenues of communication include social media, media relations, internal and external speaking engagements, multimedia, events, blogs, and publications.
PR is strategic, persuasive and motivated. We are storytellers, self-producing content that encourages engagement and promotes a positive reputation.