How to spring clean your life

Written for and published by Kitchener Today Spring has become synonymous with words like detox and clean. We burst open the windows, on the first mild day, scrubbing away the layers of darkness, isolation and contagious illnesses. Annihilating cobwebs, and celebrating the longer days ahead, we plant seeds that become new blooms. Yet, often we… Read More

Local non-profit, Lost Paws Inc., helps lost pets find their way home

Written for and published by Kitchener Today It’s 4:00 a.m. on a Friday morning, a day most of us celebrate the end of a long work-week. For Lost Paws Inc., the end of the week signals a different type of beginning, without rest or monetary reward. While social media feeds overflow with TGIF memes, LPI… Read More

The bright side of the saddest day of the year; Blue Monday

It turns out the saddest day of the year’s humble beginnings were a publicity stunt, released as part of a press release for a British travel company. The man behind the formula, Dr Cliff Arnall, created the concept 14 years ago for Sky Travel. Read More

What is PR Anyway?

If PR was described using an emotion it would be empathy. Reputation, like trust, is earned and can easily be lost. A PR professional is there to help you define your demographic, understand their needs and build a relationship that mutually benefits both parties. Read More