The bright side of the saddest day of the year; Blue Monday

It turns out the saddest day of the year’s humble beginnings were a publicity stunt, released as part of a press release for a British travel company. The man behind the formula, Dr Cliff Arnall, created the concept 14 years ago for Sky Travel. Read More

What is PR Anyway?

If PR was described using an emotion it would be empathy. Reputation, like trust, is earned and can easily be lost. A PR professional is there to help you define your demographic, understand their needs and build a relationship that mutually benefits both parties. Read More