Noah’s POGO story

One cannot comprehend the need for the Pediatric Oncology Group of Ontario without first living vicariously through the people who rely on them. This is Noah’s POGO story  – shared by his mother, Rachel Wahl. Pediatric cancers receive less than four percent of all research money raised for cancer. Less than four percent for our… Read More

Why I chose to reinvent myself.

After 15 years of working in different facets of broadcasting, it was time for a change. I love media, so I needed to find a way to make a fresh start – while staying true to my first love. A colleague suggested a career counselor. During months of evaluation, I found my calling. I enrolled… Read More

Cancer is a thief that creates unwilling heroes out of children.

Like the true criminal it is, cancer doesn’t discriminate. It cares not about destiny or achievements, nor does is consider purpose. There is no hierarchy or class that is immune. This sweet boy taught my daughter to walk, picking her up every time she fell, both laughing hysterically. When he came to my house he… Read More

What is PR Anyway?

If PR was described using an emotion it would be empathy. Reputation, like trust, is earned and can easily be lost. A PR professional is there to help you define your demographic, understand their needs and build a relationship that mutually benefits both parties. Read More