The bright side of the saddest day of the year; Blue Monday

It turns out the saddest day of the year’s humble beginnings were a publicity stunt, released as part of a press release for a British travel company. The man behind the formula, Dr Cliff Arnall, created the concept 14 years ago for Sky Travel. Read More

Why I chose to reinvent myself.

After 15 years of working in different facets of broadcasting, it was time for a change. I love media, so I needed to find a way to make a fresh start – while staying true to my first love. A colleague suggested a career counselor. During months of evaluation, I found my calling. I enrolled… Read More

What is PR Anyway?

If PR was described using an emotion it would be empathy. Reputation, like trust, is earned and can easily be lost. A PR professional is there to help you define your demographic, understand their needs and build a relationship that mutually benefits both parties. Read More