The search for meaningful employment: jobs with impact

Written for Kitchener Today There’s an old saying that goes, “do what you love, and you will never work a day in your life.” Careers in social responsibility are becoming top priority for job seekers. To be able to support yourself financially while doing something you feel passionate about is no longer a pipe dream.… Read More

The bright side of the saddest day of the year; Blue Monday

It turns out the saddest day of the year’s humble beginnings were a publicity stunt, released as part of a press release for a British travel company. The man behind the formula, Dr Cliff Arnall, created the concept 14 years ago for Sky Travel. Read More

Why I chose to reinvent myself.

After 15 years of working in different facets of broadcasting, it was time for a change. I love media, so I needed to find a way to make a fresh start – while staying true to my first love. A colleague suggested a career counselor. During months of evaluation, I found my calling. I enrolled… Read More

What is PR Anyway?

If PR was described using an emotion it would be empathy. Reputation, like trust, is earned and can easily be lost. A PR professional is there to help you define your demographic, understand their needs and build a relationship that mutually benefits both parties. Read More