An open letter to my daughter

As your mother, I worry. I grew up in a much different world than you will, one that allowed privacy and encouraged imagination. You will be inundated by over-stimulation, and at times, intruding transparency. My childhood was riddled with wardrobe faux pas and cosmetic malfunctions, that thankfully never saw the light of day.  You, on… Read More

What is PR Anyway?

If PR was described using an emotion it would be empathy. Reputation, like trust, is earned and can easily be lost. A PR professional is there to help you define your demographic, understand their needs and build a relationship that mutually benefits both parties. Read More